Time magazine named "You" the Person of the Year. Not to be outdone, the influential industry trade publication Advertising Age selected "The Consumer" as its ad agency of the year.
Here is the answer why consumer is the ad agency of the year. Probably, you have heard the experiment from viral ways which is the explosion of a Coca Cola diet-coke with Mentos mint. After everbody watched this, the sales of soda and mint increased.
The last book that I read and tried to finish on time to return to library is about web advertising. This book is the thesis of Anja Janoschka from University of Zurich. In this book, she described the new forms of communication that emerged through the interactive capability of the Internet and discussed the effects they have had on the language used, in online advertising.
Also, she grouped the persuasive functions of web advertising from the linguistic perspective into two groups.
The first is the linguistic integration of the addressees. Which are;
1) Form of personal user addressing through means of personal and possessive pronouns, imperatives and questions which invite user to interact.
2) Abbreviated sentences and acronyms speed up to communicative exchange in chats.
Secondly, she looked linguistic persuasion through emotional appeal. These are;
1) Offering online games for entertainment purposes, creating curiosity and suggesting saving money.
2) Trigger words.
3) Language simplifications such as single letters and numbers.
This book is also a good source to learn the evolution of interactive advertising.
I decided to write my blog in English for my sake. Some of the informations can be already known by readers. Anyway, I will write down most of the things that I read or found interesting because, with this way I am learning more.
My project team and I made this children book for our "Creative Strategy" class. We tried to teach "convergent vs. divergent thinking" topic to someone who's never heard of it before.
Convergent thinking is oriented towards deriving the single best (or correct) answer to a clearly defined question. It emphasizes speed, accuracy, logic, and the like, and focuses on accumulating information, recognizing the familiar, reapplying set techniques, and preserving the already known. It is based on familiarity with what is already known (i.e., knowledge).
Divergent thinking, by contrast, involves producing multiple or alternative answers from available information. It requires making unexpected combinations, recognizing links among remote associates, transforming information into unexpected forms, and the like. Answers to the same question arrived at via divergent thinking may vary substantially from person to person but be of equal value. They may never have existed before, and are often thus novel, unusual or “surprising”.
It is believed that creative ideas are coming from divergent thinking. 
I am more sensitive about lamps. As you see, I already adopted one of the homeless lamps :)
It was a cold, windy night. And, I saw this lonely, sad lamp standing next to my garbage. I felt really upset and decided to adopt it.
